Visual identity developped in collaboration with Aris Zenone for the Kaleidoscope Arena, a dedicated space that hosted panels, events, and performances in the fair Roma — The Road to Contemporary Art. Kaleidoscope Arena hosted a mini-festival devoted to three key cities of contemporary art: Rome, Paris and Los Angeles. Each of them was the focus of an intense day of panels, performances, and projections that involved artists, curators, critics, and museum directors, giving all fair visitors the chance to interact with important figures of the international art scene. We designed a poster, a flyer and 3 newspapers distributed to fair visitors, which provided a timetable of the program as well as detailed background about each city's art scene. Client: Kaleidoscope Press