WKND is a club that proposes a great variety of quality activities. Its multifaceted and energetic nature was conveyed in the development of the logo and the graphic identity. Every element in the logo can stand on its own, so as to possibly bring enrichment to the various formats. The promotion occured gradually and it relied heavily on images of Lugano, in order to underline how WKND is the most important, historic and renowned venue of the night city life.
Art direction and graphics: Luciano Marx, Aris Zenone Photography: Simone Cavadini (big letter made of polystyrene), Igor Ponti (images of Lugano)